As customers have shifted online, the need for SEO has increased. Organic search – especially on Google – is a considerable source of incoming site traffic. Adopting SEO techniques can boost credibility and trust. Furthermore, these techniques can be used to understand the customer and improve their user experience. Local searches are common on mobile devices, making local SEO (such as a Google My Business page) essential. SEO is a long-term strategy with quantifiable results thanks to tracking and analytics. Even better, implementing SEO is relatively cheap. However, SEO is competitive. It’s basically a zero-sum game; only so many businesses can make it to Page 1 of the SERP. Finally, while SEO is ever-changing, it is here to stay.
Key Takeaways:
- The number one thing that drives traffic to your website is organic search, which SEO can help increase.
- SEO will build trust and credibility to users as they’ll see your website ranked higher on the search engine page.
- SEO will help your users have a better experience which can help lead to more conversions and sales.
“SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.”
Read more: https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
