There are quite a few ways that you can use social media analytics in order to grow your business. One of the best things that you can do is leverage the number of followers thatyou have in order to increase your presence in the market. There are also many other metrics of data that you can use to help create influence too. Social media analytics can help you see where you are struggling and can lead to improvements in customer service and converting leads to sales.
Key Takeaways:
- Analytics would look beyond simple engagement (inquiries) to see where the inquiries come from and how quickly they are responded to.
- Social media can be used for customer service, building a brand’s image, and turning prospects into customers.
- Analytics can tell you whether your investment in certain content has been correct.
“It’s important to first understand how social media analytics can help gauge the power and reach of our customer’s social media platform.”
Read more: https://blog.marketo.com/2018/09/how-to-use-analytics-for-social-media.html
