If you are running a small business and have an online presence, it is essential that you start paying attention to SEO. On page SEO deals with anything you do on an individual page of your website in order to enhance your rankings in SEO. This includes many things such as formatting, load speeds and overall design of your website. Off page SEO deals with link building as well as social media profiles. Local SEO is very important too as Google will prioritize it to local users.
Key Takeaways:
- On page SEO regards all of the individual pages on your website as well as keywords and load speed.
- Off page SEO is closely related to link building and also deals with social media profiles and articles.
- Local SEO is great because Google will favor local content because it has much more value for a user.
“For instance, although keywords and content are a big part of SEO, there are many other elements involved.”
