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Chapter 5: SEO Impact: How SEO Drives Long-Term Results

Good SEO takes time to build – it isn’t something that happens instantly. SEO is important, because with good SEO, your company’s website will rank high in the search rankings, which will then bring customers to your site. And these are qualified customers, in that they were searching for the product or service you provide. One reason that SEO is considered a long term process, is because businesses that are lower down are always working to reach the top, so even if you’re at the top, you need to work to stay there.

Key Takeaways:

  • Over the long haul, SEO can increase site traffic and brand awareness, as well as save on marketing costs.
  • Radio, PPC and social media ads disappear once you stop paying for them, but SEO does not.
  • Key SEO metrics of success include click-through rates, conversion rates, and bounce rates.

“As you learn more about this strategy, you find that most professionals tell you it takes time to develop and impact your business.”

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