There are four types of content for content marketing. These include written word, audio, video, and images. Content ultimately creates brand equity, which means that the more content you create, the more valuable your brand becomes. As you continue to help your target audience, your reputation builds, and ultimately you become an industry leader. The best way for content to provide benefit to your business, is through organic traffic. Organic traffic is the people that find your website on their own, through things like Google search.

Key Takeaways:

  • Organic traffic is when people find your website through means such as Google or YouTube.
  • Organic traffic is different from other types of internet traffic, because with organic traffic, the customers are looking for you.
  • Blogging is one of the best ways to use writing for content marketing.

“The most important thing to remember is that it’s your job to be useful.”

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