The technological tools available to SEO marketers are beyond profitable, but not when they aren’t paired with an effective business plan. Promoting a website that is filled with low-quality, irrelevant content will not be able to be saved by various SEO tactics. When people put too much trust into the marketing techniques versus quality content, it is often referred to as having a tool mindset. If a website is not equipped with up-to-date, trustworthy data, no external resource will be able to successfully intervene.

Key Takeaways:

  • Many businesses are suffering because of misconceptions surrounding the use of SEO.
  • The use of e-commerce SEO needs to be based in strategy, but it’s hard to find strategy being used.
  • One thing that should be focused on with an e-commerce SEO strategy, is the goals and requirements of the business.

“What follows are business-critical problems and lost opportunities I’ve come across while consulting on SEO strategy with some of the biggest brands and corporations in the world.”

Read more: https://searchengineland.com/enterprise-ecommerce-seo-good-technology-bad-process-388253