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How to Improve Your Social Media Channels | Marketo

There are quite a few different ways that you can improve your social media channels. One of the best ways is to stick to basic colors as you want your customers to recognize your branding as well as your logo. Social media also helps you build trust with your customers as you can conversate and engage with them directly on the platform. Finally, when posting on social media, make sure to add videos and photos as this will get you more likes, shares and visibility.

Key Takeaways:

  • Try to stick to a plan that helps you understand your target audience and then post towards their wants and needs.
  • Make sure to add videos and photos to your posts as this will help you get more likes, shares and therefore visibility.
  • Try to build trust with your customer base by having direct interactions and engagements with them on the platform.

“If a visitor comes to your social media page, they should immediately recognize that page as part of your brand.”

Read more: https://blog.marketo.com/2018/12/how-to-improve-your-social-media-channels.html