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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Search marketing is run like a macroeconomy. Macroeconomics is the way in which a large scale nation’s economy distributes the resources of their country. All of the principles of macroeconomics can be applied to search marketing strategy. One example is opportunity cost. In terms of search marketing, opportunity cost is about realizing that choosing one strategy over another will always come at some type of cost, since you may lose any benefits that come with the other strategy.

Key Takeaways:

  • Macroecoomics is all about how a nation’s government distributes the resources of the country.
  • One of the most important things that drives people, is the knowledge that they will gain something with a choice that they make.
  • In the world of the internet, Google acts like the government, and their algorithm acts like government policy.

“Macroeconomics focuses heavily on income and increases in national output. It covers economic policies passed by the government, the working economy, and attempting to understand the population’s behavior.”

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