Marketing experts often relied on cookies to track the footprints of their visitors while strategically developing business plans that were built around these footprints. Unfortunately for business owners, Google has announced that this year they will be discontinuing their use of third-party cookies. Apple is also going to start protecting the privacy of their consumers by restricting access to information from third-party apps. They cite that there are much more ethical ways to obtain information from consumers.
Key Takeaways:
- With Google’s recent announcement of the elimination of third-party cookies, digital marketers are concerned about how they can effectively track their market data.
- Producers and marketers are going to have to work together to create effective retargeting techniques.
- To stay competitive, companies will have to expand their offerings, hone in on new markets, and better understand their competition.
“To win this race, you’ll need to use your channels and leverage first-party data in this era of privacy first.”
