SEO is the acronym for search engine optimization. SEO is what gives your website a chance to be seen by consumers. Each Google page only has ten spots available for a business to be listed. SEO gives you a chance for your business to be in one of those spots. The goal is to be on the first page of search results when someone uses Google to search for something. The better your website is, the higher it will rank in the search rankings.
Key Takeaways:
- Three key elements of SEO are analyzing keywords, building backlinks, and creating content.
- SEO improves organic visibility, meaning that customers searching for certain keywords will find your site.
- Pay-per-click marketing campaigns can boost search results, but users will know which search results are paid are which are not.
“This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.”
