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What Is SEO and How Does it Impact Your Business? – Engenius

SEO stands for search engine optimization and it has a major influence on any business that has an online presence. There are many different activities that you can do in order to grow your business online such as using social media or email marketing. SEO is important because it will help you increase the organic traffic to your website while also increasing your keyword rankings. These two things when combined will increase your rank on a search engine results page which will lead to greater visibility.

Key Takeaways:

  • You can grow your business in many different ways such as using social media, video marketing or Facebook ads.
  • Paid Ads will give you money every time a person clicks on your ad whereas organic ads are just standard advertisements.
  • The higher you rank regarding SEO, the more visibility, trust and credibility you will have with your customers.

“And while search engines like Google do offer paid advertising methods, SEO is how you take advantage of the marketing potential that search engines offer without paying for ads.”

Read more: https://engeniusweb.com/seo-impact-business/