SEO isn’t free, as some people claim. Nor does it simply happen. To succeed, SEO efforts require ongoing investments in people, content and tools. The investment in people and content can be in-house or outsourced. The return on investment of SEO will be realized much more slowly than with paid search campaigns, which is why it should be thought of as an investment. Roughly speaking, the annual investment in SEO may range from $60,000 for a startup to over $1 million for an enterprise organization. SEO tactics worth investing in include page speed, authoritative content, and technical site improvements.
Key Takeaways:
- Sometimes companies drag their feet when it comes to investing in SEO. SEO investments accrue overtime and the results in better traffic cannot be seen immediately.
- It is hard to commit to a principal that does not yield immediate and obvious results. But it is wise to commit a team to initiating and overseeing SEO strategy and its overtime results.
- A great content team is also a stellar choice. The content must be engaging, expert, and both answer consumer’s questions and inform their decision-making.
“So why is the investment not there for an acquisition channel like SEO?”
Read more: https://searchengineland.com/seo-investment-not-cost-384995
