It is very unlikely that you can find a marketer who would the deny the importance of marketing in the digital world. However, in the wake of the global pandemic, the importance of this segment of marketing reached the new heights. Therefore, even if was an afterthought in the past, strategy addressing digital platforms and channels needs to be at the forefront of your overall strategy. Because digital world and its environment are dynamic, your strategy needs to be agile so you can respond quickly to any significant changes.
Key Takeaways:
- Many companies lack a digital strategy and a clear strategic goal.
- Google Analytics will tell you about visits, but look elsewhere to learn about how your visitors think.
- Digital marketing activities can’t remain in silos, they need to be integrated into a broader marketing strategy.
“For each of the ten problems, I will also recommend marketing solutions and next steps to help you optimize your marketing strategy to win more customers in 2022.”
