Did you know that content marketing actually costs 62% less than alternative forms of marketing, even those in the SEO field? The key to turning this cost-effective route into a profitable one is ensuring that you are consistently updating your site with high-quality data. A great way to produce meaningful content is by telling a story that relates to your brand within the actual content. Consumers should be able to trace a story through your various data avenues, developing a better idea of of your narrative and why it is so important.
Key Takeaways:
- When looking to make a strategy for content marketing, there are five important steps that are necessary.
- while the spirit of it wasn’t about marketing, a good rule of thumb is that when something is right, it will be offered to you – you shouldn’t ask for it.
- It has been shown that around three quarters of companies that utilized actual marketing strategies ultimately had good content.
“A key component of distribution is ensuring your owned channels are optimized, because this is the avenue you have the most control over.”
