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How to Build, Execute, and Optimize a PPC Strategy in 9 Steps – Alexa Blog

There are quite a few steps that need to be taken in order to build, execute and optimize a pay per click strategy. One of the first things that you should do is set up goals and a budget. You also want to start looking at your competition and find areas that you can stand out ahead of them. Finally, make sure that you are doing keyword research as this plays a major role in how high you will rank on a Google search results page.

Key Takeaways:

  • Make sure to define your goals so you can measure your progress over time and set up a PPC budget.
  • Figure out who your competition is, study them and see what you can do to stand out from them.
  • Make sure to always pay attention to Google Ad reports as they can tell you how your campaign and your ads are performing.

“But for pay-per-click (PPC) campaigns to work, they need to be built on stable foundations.”

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