Having a great website as far as the experience and content goes is not very useful if your website does not show up high on rank results. Optimizing your website for search queries is necessary in order to utilize your online presence. Although trends in this area change often, there are some steps you can take that are not changing over time. Ensure that the content you publish is relevant to the terms that users search for, as this alignment is taken into account by an algorithm.
Key Takeaways:
- Understand the four types of search intent: informational, navigational, commercial and transactional.
- Optimize images and page loading speeds, and write good title tags and meta descriptions.
- Use a tool such as Semrush’s Backlink Gap to improve backlink opportunities.
“In this article, we’ll review nine SEO best practices that you should follow to better your chances of ranking well for your targeted keywords.”
