It is essential that you write the best google ads copy and then back that up by implementing it on a landing page. One of the first things you need to understand when it comes to Ad Copy is that you need to leverage keywords. You also want to be extremely specific in your responses so that user queries can be answered properly. Finally, make sure to always include a call to action as this helps the visitor experience and can weed out those who aren’t interested.
Key Takeaways:
- Add keywords to ad copy but make sure they are used properly as well as you don’t want to oversaturate an ad.
- In a landing page you can pick out common phrases and use them as a headline instead of using keywords.
- Try to be specific with regards to the users question as you want to deliver accurate, specific results.
“There’s no one-size-fits-all approach to ad writing, but following some best practices will help make us more successful.”
Read more: https://unbounce.com/ppc/write-best-google-ads-copy/
