In person business meetings are starting to return. Some of them continue to have a hybrid nature, but the in person component is coming back. One new thing that is coming, is people inviting their LinkedIn or Facebook contacts to join them at events. With permissions, the systems can even scan their contacts for things like demographic information, in order to make the results more relevant. Registrations at events are increasing three times, because of this.
Key Takeaways:
- Although some meetings are still hybrid, business meetings that take place in person are starting to happen again.
- Influ2 is a method to send a display ad to a specific person who is part of your target audience.
- In today’s society, whichever companies come across as being the most human, are the most successful.
“A standout idea from Ignite was Ingo, a referral platform that sits on top of event management and content management systems, and allows users to invite their LinkedIn or Facebook contacts to join them at the event, or download the content they have read.”
Read more: https://biznology.com/2022/07/big-b2b-marketing-ideas/
