A video strategy wasn’t previously essential for sales and marketing organizations, but that has now changed. Video has become the preferred method of sales communication through digital self-serve and remote human engagement. Video touches with consumers make a bigger impression than either voice or text. Furthermore, video can be added simply, often by repurposing existing content. A video library can be developed at minimal cost including content such as animated gifs. When engaging in a video strategy, be sure to coordinate the efforts of your sales team members. Overall, it isn’t complicated to leverage video. Just think of frequently-asked-questions that can be answered visually.
Key Takeaways:
- At this point in time, three quarters of buyers and sellers prefer some type of virtual contact, rather than face to face.
- Video messages can be simple, and don’t need to be anything elaborate as though they came from a videographer.
- When creating videos, companies need to be thinking strategically, rather than opportunistically.
“Obviously, video “touches” are likely to get more attention and make a bigger impression than text or voice messages.”
Read more: https://biznology.com/2022/07/its-time-to-develop-a-video-strategy-for-sales-and-marketing/
