In the past, businesses have relied heavily on radio and television to advertise their products and connect with potential buyers, but in today’s world buyers tend to rely on social media to get their information. Therefore, businesses are increasingly utilizing social media to advertise their products. A few of the top social media platforms used for advertising include Facebook, Twitter, and LinkedIn. To measure your success, you need to evaluate the ROI and be able to track generated revenue from your paid ads.
Key Takeaways:
- It wasn’t actually that long ago that television and radio were the main ways that businesses reached consumers.
- Many businesses are switching from a more organic reach, to paid sources.
- Even though Twitter only allows for short messages, there are several paths you can use to promote a business.
“But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn?”
Read more: https://blog.marketo.com/2019/05/how-to-advertise-on-social-media-a-marketers-quick-start-guide.html
