It wasn’t too long ago that businesses relied on things like radio and network television for their advertising. But those platforms aren’t as popular with consumers anymore, so they’re not as appealing for advertisers. Social media has gained traction as an advertising method. People congregate on social media for long periods of time. But there are many choices even within social media, and they are not all created equal – platforms include Facebook, Twitter, and LinkedIn.
Key Takeaways:
- Not too long ago, businesses who wanted to advertise needed to use radio or network television.
- Social media is a place where marketers can target potential customers in an environment where they spend several hours each day.
- All social media promotion is not the same, and paid social media promotion is gaining in use and popularity.
“But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster.”
Read more: https://blog.marketo.com/2019/05/how-to-advertise-on-social-media-a-marketers-quick-start-guide.html
