Both small and large businesses had capitalized on the benefits of content marketing. But recently, it has been harder to find success with content marketing. This is due to a number of reasons. First, marketers oversaturated the market with products, making it harder for businesses to stand out. But another issue was a lack of research. In an effort to get products out as fast as they could, companies weren’t doing the amount of research they needed to be doing.
Key Takeaways:
- Understanding a company’s customers, its audience, is essential. This often means extra steps like buyer personas and customer journeys.
- Every piece of content pushed to consumers should be tracked with meaning behind the metrics. Data should be consistently analyzed.
- A company that stagnates in their marketing will ultimately fail. Marketing in the online world involves constant experimentation and innovation driver by measurable data.
“Remember, if someone spends their time reading content, it needs to be worth their while.”
Read more: https://blog.marketo.com/2019/09/b2b-content-marketing.html
