Interactive content is a great way to help bring in more qualified leads from pay per click ads. Interactive content is material that encourages the participation of users and helps to offer different paths for the user. There are many different forms of interactive content as well such as quizzes, infographics and resource libraries. There are also many different phases that go into interactive content and pay per click advertising as well such as the awareness phase, the consideration phase and the decision phase.
Key Takeaways:
- Interactive content is a dynamic material that encourages the user to participate with the content itself.
- Some different forms on interactive content include quizzes, calculators, infographics, polls and resource libraries.
- There are many different factors that play a role in a buyers journey such as awareness, consideration and the decision.
“With such an abundance of content available online, the more engaging and interesting your content, the more interaction and conversions you’ll receive.”
Read more: https://rockcontent.com/blog/interactive-content-ppc-ads/
