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Content marketing strategy for small businesses: top 11 tips

There are many different content marketing strategy tips that you can implement if you are a small business. One of the first things that you need to do is simply define your mission statement and set some goals. This will help you measure your progress and your strategy over time. You also want to make sure you know who your target audience is, along with their wants and needs. Finally, make sure that you are paying attention to your budget and your other resources at all times.

Key Takeaways:

  • Define your mission and goal first, whether it is generating leads, increasing retention, or something else.
  • Figure out how much time, money and staff you have to create content, and consider resources like Upwork or FreeUp.
  • After looking at your data to see what worked, repurpose and update past content.

“Researching what other people type when doing research will make your content easier to find, but it will appeal to the audience. Google’s autocomplete is a quick and easy way to find ideas on what people are searching for.”

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