With the amount of information that’s out there on everyone, it’s important to consider the ethics of your digital marketing. Before you set out on a digital marketing campaign, consider whether your intent is good. Keep in mind that your potential customers and your target audience are all people who likely work quite hard for their money. Try to be honest and upfront with your potential customers, otherwise you’re insulting their intelligence. Always keep in mind that there is a line in marketing that you shouldn’t cross, particularly when that line leads to exploiting people.
Key Takeaways:
- Free markets let you earn money if you work hard to help others.
- The bad apples get a lot of press attention, so the good people have to work harder.
- A basic ethical test is to ask, how would I feel if this were done to me?
“So it comes down to truth. Is the product or service really what we promise it will be?”
Read more: https://www.business2community.com/digital-marketing/digital-marketing-ethics-02448723
