Digital marketers are in control of powerful tools that can be used for either good or evil. In the free market system, it’s possible to make money without delivering on promises. Ethically, it all comes down to telling the truth. This applies to sales, where deception is commonplace. Often salespeople will go so far as to deny they are selling anything. Most entrepreneurs are well-intentioned, but the bad apples get most of the attention. The good guys seek success, not controversy. One challenge for ethics is to avoid falling into the “everyone else does it” trap. This doesn’t make our actions right. Always ask yourself, how would I feel if someone did this to me?
Key Takeaways:
- Honest, ethical company owners aren’t newsworthy and can be kind of boring.
- An ethical test of behavior is to ask, how would I feel if it were done to me?
- Ethical selling involves telling the absolute truth and educating customers about tradeoffs.
“The line between good and evil is pretty obvious in this case. By extension, marketers who help promote this non-working product are as guilty as the manufacturer.”
Read more: https://www.business2community.com/digital-marketing/digital-marketing-ethics-02448723
