A company’s organizational structure and culture may be hurting its marketing campaigns. One reason is that separate teams may be working on brand advertising and demand generation because they act on different parts of the marketing funnel. These teams need to be aligned. Another problem relates to integrating data. Sometimes it isn’t clear who is responsible, IT or marketing. A final issue occurs when multiple agencies are working on paid media. This can make it difficult to transfer learning from one campaign to another. Having just one agency also helps to optimize the budget.
Key Takeaways:
- It’s hard when companies struggle because they have created a bad team structure.
- There are many reasons that companies struggle, including bad communication and incorrect budgeting.
- Companies can have problems if the group who is working on generating demand is different than the group working on the marketing.
“If your campaign performance is lackluster or your growth has stagnated, it’s time to look inward.”
Read more: https://searchengineland.com/organizational-structure-ppc-campaign-performance-389222
