Reciprocal links can be beneficial, but it has to be done correctly. In the early 2000s, reciprocal link building was looked at as a beneficial way to not only increase search traffic, but also to boost a backlink profile. These reciprocal links were actually against Google’s guidelines and were seen more as a hack. And to this day, Google says they’re not allowed. But they still are prevalent, and often seen as a natural byproduct from just having a website.
Key Takeaways:
- Reciprocal links are only beneficial to a business if it’s done correctly, so it’s important to do it correctly.
- Reciprocal link building became very popular as a way to build search traffic back in beginning of the 2000s.
- The method that reciprocal links are handled now is not the same as it was back in the early 2000s.
“Also referred to as “traded” or “exchanged” links, reciprocal links were something of an SEO hack – even though they were technically against Google’s guidelines.”
Read more: https://www.searchenginejournal.com/link-building-guide/link-building-reciprocal-links/
