Social media marketing is an extremely important part of digital marketing strategies; therefore, it is of utmost importance to be aware of changes to its landscape. Marketers need to make adjustments in reaching their target audiences as customers change the way they engage with social media. It’s important for your brand to stand and be noticed on social media. To do this, you should include a strategy that utilizes platforms in which your desired audience is present, create content that is platform specific, and come up with unique methods of encouraging user-generated content (UGC).
Key Takeaways:
- Social media marketing strategies are eternally shifting. Pure advertising is out. So too is posting generic content across an array of sites.
- Because each platform is so different, appealing to a very different demographic, it is imperative that content be made specific to venue.
- So far video remains a consistent winner when it comes to engaging new users with a brand.
“The strategies that were effective a couple of months ago won’t necessarily generate the same results today.”
