Due to its effectiveness, businesses have begun using content marketing to help build their brand awareness. However, in order to capitalize on content marketing initiatives, they need to monitor their assets, wasted resources, and create unique content. Therefore, by following a comprehensive content strategy, businesses can engage customers throughout their journey and create higher rankings. They need to manage their assets which will result in a decrease the number of wasted resources. Furthermore, it is essential to create unique and optimized content, as well as focusing on building links for more traffic and higher rankings.
Key Takeaways:
- Eve Sangenito stresses the importance of understanding what your audience wants to learn.
- Content should be aligned with search intent and differentiated from that of others.
- With link-building, focus on relevance and whether the content is engaging on an emotional level.
“Mapping the journey that a customer typically goes through can also help you build your audience personas while identifying opportunities to answer common questions at each phase of the journey.”
