Social Media is an important tool for every business. But new businesses have to be careful in terms of the way in which they use social media. The biggest mistake that new businesses make is to focus on only one channel in order to save both time and money. The problem here is that not everyone uses the same social media channels, so by limiting your efforts to just one, you could be missing a part of your target audience. Another problem is the type of content. If all your followers see are sales promotions, they aren’t going to want to continue to follow you.
Key Takeaways:
- It’s better to focus on one social media outlet rather than spreading yourself too thin on several.
- Do not crowd your social media space with spam and inappropriate content not related to your brand.
- Be sure to respond politely and constructively to negative comments on your posts.
“When it comes to social media, the most common mistake startups make is concentrating efforts on one channel to save time and money.”
Read more: https://blog.marketo.com/2018/01/fix-social-media-mistakes-can-harm-startup.html
