Due to the fact that very few people pay attention to online ads and end up clicking on them, very little money spent on creating ads actually goes toward gaining new customers. In order to gain conversions, there are several errors to avoid such as basing ads on an audience other than your target audiences. So, make sure to focus on discussing what matters the most to your target customers when creating ads. Additionally, while you might like your product features and services, they are not as important to your audience. Therefore, in order to capture your audience’s attention, you need to showcase what you have to offer.
Key Takeaways:
- Many ads are written without consciously thinking about attracting a customer.
- Effective ads need to tell consumers what they will be getting.
- A lot of money is spent on advertising that doesn’t actually lead to more customers.
“If you’re not paying enough attention to things like bold headings, clear value propositions and strong, compelling calls to action, you are probably missing out on business as a result.”
Read more: https://www.benchmarkone.com/blog/common-mistakes-destryoing-ppc-ad-conversion/
