Customer segmentation is the process of dividing customers into groups based on common traits or habits. It is a good way to enhance personalized marketing campaigns. Customers can be segmented in many ways. Demographics and geography are two popular ones. Psychographic segmentation is based on hobbies and values, while technographic segmentation is based on devices, software and apps people use. Behavioral segmentation may split customers based on whether they are active, infrequent or lapsed. Segments can also be created based on customer needs or on the value the customer brings to your business. To run segmentation, you can use a program such as Google Analytics or invest in dedicated customer segmentation software.
Key Takeaways:
- Segmentation can help to improve customer service and build customer loyalty.
- Some ways to run segmentation are demographically, geographically, behaviorally, or based on needs.
- Analytics software, such as Google Analytics, can be used, but dedicated segmentation software also exists.
“Customer segmentation isn’t just about reaching a new audience more effectively, though. It’s also a way to reconnect with lapsed customers and encourage new purchases by sending them carefully targeted messages.”
Read more: https://neilpatel.com/blog/customer-segmentation/
