Optimization of your webpages is a continuous process. As we learn more about the way search algorithms work, we need to adapt our strategy to match these new circumstances. Understanding the relationships between phrases and words is an important part of this initiative. Focusing on this aspect of optimization process will enable you to create content that is ahead of many competitors. Often, quality is more important than quantity when it comes to content, and good links and relations between pages are critical.
Key Takeaways:
- Entities are a concept that is unique and well defined and are labeled to help search engines understand their meanings.
- A semantic search uses language and entity relationships to understand both the context of a query and it’s results.
- Natural language processing is a branch of AI that helps a machine interpret the meaning of words.
“If Google didn’t have a good grasp of how we really use and understand language, it could easily misinterpret certain search queries.”
Read more: https://searchengineland.com/use-relationships-level-up-seo-386352
