Camera phones have been an easy way for people to to gain knowledge and information. This happens in real time. Since people use their devices to search for all kinds of photos and information, SEO is important for them to find particular photos. And to that end, visual search is important. Visual search is using a search engine to search with a photo, rather than with words. AI and visual recognition technology then use elements in the image to find the answer to queries.
Key Takeaways:
- A visual search is when you ask a search engine for something by using a photo instead of using text.
- Image search SEO should involve uploading the image with alt text and using a modern file format
- Logos are interpreted as an entity whereas text is typically extracted via optical character recogntion.
“Though Google’s visual search tools are getting a lot of attention at the moment, they aren’t the only tech team that’s working on visual search.”
Read more: https://moz.com/blog/seo-opportunities-visual-search
