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How to Use Social Media Analytics to Grow Your Business | Marketo

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Social media has grown to be one of the most successful tools around to help business be successful. So, what that being said, understanding how social media works is vital for someone trying to use social media to grow their business. Social media analytics will help reach customers who have social media platforms by several ways. One way is to analyze the click through rate, which is simple measuring the percentage of people that are clicking your own link from their social media platform, which than leads them to your website. Experts will than analyze and develop a social media strategy specifically for you.

Key Takeaways:

  • 67% of customers have interacted with a brand on social media to ask a customer service question.
  • Social media can hekp you build your brand as you will be able to engage directly with your target audience.
  • You can make sales on social media as answering a customer’s question can prompt them to make a purchase.

“Social media is one of the most powerful tools available today to help grow your business.”

Read more: https://blog.marketo.com/2018/09/how-to-use-analytics-for-social-media.html