There are several international search engines besides Google in the global market. If these search engines are overlooked, you could possibly miss out on quite a bit of organic traffic to your website. Therefore, part of your global search engine optimization (SEO) strategy should include website optimization that includes a lot of these other search engines. This will aid in expanding customer bases internationally. After Google, Microsoft Bing comes in second place for the most popular search engine. It has about 8% desktop market share worldwide. Also, Yahoo! search engine has about 2.5% desktop market share worldwide. Furthermore, DuckDuckGo should not be disregarded as it has been gaining users steadily since it was launched in 2008.
Key Takeaways:
- A business that operates internationally should strive for a strong presence on international SERPs.
- Baidu is a popular search engine in China, while Naver is #1 in South Korea.
- To optimize any website, create valuable content, reduce load times, and employ a mobile-first design.
“While Google is a popular search engine, it isn’t the only one in the global market. There are other international search engines that no doubt have a smaller slice of the online search pie, but still, pull in a respectable number of monthly searches. Some of these search engines also enjoy more usage in certain countries than Google!”
Read more: https://weglot.com/blog/international-search-engines
