SEO, or search engine optimization, is the process by which you can try to improve the way your website is ranked in places such as google. It is popular, because it can ultimately send people to your website. And more people going to your site means more customers and more money. In fact, if you can rank number one on google, that can translate to a few thousand targeted people who visit your site every month. And the most important thing is that it’s free to do.
Key Takeaways:
- SEO involves creating and monitoring content, building links, and ensuring your site loads quickly and is easy to use.
- SEO directs “passive” traffic to your website for free unlike pay-per-click or ads on social media.
- Google finds and ranks content by crawling websites with bots, analyzing that content, and serving the most relevant content to its users.
“For example, 22,000 people search for your business’s product or service each month.”
Read more: https://www.semrush.com/blog/what-is-seo/
