When it comes to content that boosts revenue, video is one of the best forms that you can use if you are running a small business. Potential customers tend to remember about 95% of the content that they have learned from a video. About 75% of video viewers take positive action after they view said video content. One of the best things that you can put on your website is video testimonials that feature real customers using or reviewing your products.
Key Takeaways:
- Potential customers tend to remember about 95% of the content that they learn through the videos they see.
- Video marketers earn about 70% of their qualified leads through videos with 65% of impressions coming from Instagram ads.
- Over 90% of businesses are likely to gain a new customer once they post a video on social media.
“Likewise, product demo videos can cost more money to produce, but nearly 75% of shoppers who watch product demo videos are more likely to buy the product.”
