Even though many people believe that bigger companies are more successful online, smaller companies can compete for local keywords. This involves what is known as a local SEO strategy. If things are done right, local SEO can increase leads and sales, as well as help businesses build trust through reviews. Research that has been done has supported the benefit of local SEO. It is believed that 35% of consumers go online multiple times per week looking for local businesses.
Key Takeaways:
- If you’re a small business building a webpage, you need to do additional work to bring in viewers.
- Local SEO is a crucial tool because it helps bring in customers local to the business.
- Using local keywords is important to maximize your online traffic and customers.
“Research shows that 77.23 percent of local business owners surveyed struggled to get online visibility.”
Read more: https://neilpatel.com/blog/local-keyword-research/
