Schema markup can give your business website a competitive advantage. Schema is a form of structured data, which is a standard format used to help search engines understand web pages. Using structured data makes things easier for search crawlers and may ultimately improve click-through rates. For a local business, it’s important to choose the right category at Schema.org. A number of properties are needed for validation, such as name, phone number, and opening hours. In addition, it’s best to add an FAQ page, HasMap and some other properties. There are two tests to see if your data is validated: the Schema Markup Validator and the Rich Results Test. Note that you should avoid structured data spam, as Google will penalize you for it.
Key Takeaways:
- Schema is a form of structured data created by the major search engines in 2011.
- Structured data indirectly improves search engine visibility by helping search engine crawlers.
- For a local business, select the most relevant schema category and make sure all the required properties are accurately entered.
“However, if your website is properly marked up with structured data then Google may very well reward your websites with a bigger advertisement (i.e. rich results) about your garage sale.”
Read more: https://www.searchenginejournal.com/how-to-use-schema-for-local-seo-a-complete-guide/294973/
