PPC is when you run your ads via Google. When they click on it, you get paid. You see these links on the top of search results. There are various ways to do PPC, but the two most common are Facebook Ads and Google Ads. Google will show you on the results list with the word AD next to the result. Facebook will show your ad in their post feed and it will also show AD next to it.
Key Takeaways:
- Video is widely regarded as the most popular media marketing tool It’s engaging, accessible and speedy, working with today’s short attention spans.
- That said, pay-per-click remains a tried-and-true campaign tool. These ads are designed to drive traffic to your site from search engines and social media sites.
- Google ads are usually a wise investment. as the engine is the default beginning for most searchers. However, a Facebook ad can be more specifically targeted to a demographic.
“It’s undeniably one of the best digital marketing strategies, regardless of your experience level or business size.”
Read more: https://www.busyseed.com/ppc-strategy-guide-for-2022
