When it comes to search engine marketing and search engine optimization, there are a few key differences. There are also some similarities such as the facts that they are both paid iniatives and they both make Google and ad platforms a bunch of money. When it comes to picking which option is best for you, you need to think about your timeframe. If you are looking for quick results and traffic, SEM is the way to go. If you are looking for long term results and success, SEO is the better option.
Key Takeaways:
- SEO and SEM have some similiarities which is that they both make search engines and advertising platforms a bunch of money.
- In an ideal world you want to use both but if you can only pick one you need to ask yourself what your goals are.
- If you are trying to get quick taffic, go with SEM. If you are looking for something long-term, invest in SEO.
“Pay-per-click, regardless if it’s called PPC, CPC (that is cost-per-click), paid search, or search ads are referring to paid search marketing, typically through search engines like Google and Bing.”
Read more: https://www.searchenginejournal.com/sem-vs-seo/451697/
