There are quite a few different digital marketing strategies that you can implement if you are the owner of a small business. Search engine marketing is very important as it will allow you to promote your website or your product on popular search engines such as Google or Yahoo. You also should be looking into social media marketing as so many people use these platforms each day. Finally, content marketing is very important and you should tailor your content towards your target audience.
- Use search engine marketing to promote your website or product on services like Google, Yahoo or Bing.
- You can market on social media platforms as well where you can reach a large audience.
- Make sure that you are creating high quality content on a consistent basis if you go the content marketing route.
“Once you pick a keyword, create an ad for it. Usually, search engines only display text ads, which means you’ll need to include highly compelling and motivational copy, so the maximum number of people click on your ad.”