Digital Marketing is becoming more important as most people are going to be purchasing their stuff online. Social Media is an example of digital marketing. It’s a good way to get yourself out there. It also has the potential to bring in more traffic. With social media you are able to reach out to people and message them directly offering them customer service. You can effectively set up a social media page as your own business personal website.
Key Takeaways:
- Sponsored communities are a low cost way to create brand evangelists.
- It’s necessary to develop a story that will motivate people to listen, engage and buy.
- There are many platforms to use to reach a community, including TikTok, Instagram and YouTube, plus Slack and NextDoor.
“From there you can build a range of personae that captures each type of community member. These personae can be broken up by age, employment, background, interests—really any way you want do it. Now you have a crystal-clear picture of your customer community!”
