Back in the mid-nineties, link building was much easier for site owners due to the digital attention span of consumers being much higher. In modern times, business owners must find creative ways to participate in link building to maintain that attention of customers. Not only is the attentiveness of visitors a concern, but overcrowding of web pages on SERPs is another curve ball to navigate. Many find that the only way to do this is by offering other associated websites a stipend to feature them on their site.
Key Takeaways:
- The purpose of link building is to use SEO as a way to create inbound links that go to your website.
- Link building has been around for a while, and the first types of link building wouldn’t even be allowed now.
- Beyond just some of the processes being a bit less than honorable, even the older processes that were ok, were very tedious and a lot of work.
“By building these high-quality links, you are signaling authority and trust to search engines, making them more likely to rank your content higher in the search engine results pages (SERPs).”
Read more: https://www.semrush.com/blog/evolution-of-link-building/
