PPC marketing is a form of advertising where an ad will be placed on a website and any time the ad is clicked, the advertiser pays a fee to the webiste that hosts the ad. PPC ads are very cost effective and tend to produce very fast results when compared to the traditional form of marketing. PPC ads are also great if you know who your target audience is ahead of time. Finally, PPC marketing is great because it isn’t affected by any type of algorithm change.
Key Takeaways:
- PPC is a form of marketing where an advertiser pays a fee every time their ad is clicked on a website.
- Quality score is what measures your clickthrough rate against the average clickthrough rate of other ads in the same position.
- A maximum bid is the most money you’re willing to pay per click of your ad, so make sure to have your advertising budget in mind.
“If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.”
Read more: https://blog.hubspot.com/marketing/ppc
