Marketing, like any technology heavy industry, undergoes major changes from year to year. To keep up in the present, look for opportunities to diversify your strategy for reaching your audience. Make use of Facebook Ads and other forms of paid social. Another tip is to build on existing content rather than just creating new content. Also, nurture brand advocates and seek out beneficial partnerships with others, such as micro-influencers. In 2022, user experience should constantly be optimized and authenticity must be prioritized. Marketers further need to recognize the importance of linking online and offline activities, of virtual and in-person events. Finally, performance analytics must be examined on an ongoing basis.

Key Takeaways:

  • Facebook Ads and other forms of paid social are necessary to gain visibility.
  • Existing content can be repurposed in a different form or updated with new visuals and data.
  • Consider partnering with knowledgeable influencers or collaborating with industry leaders.

“Most marketing budgets today don’t allow businesses to pursue every distribution channel at once.”

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