There are many social media trends that marketers should be paying attention to in 2022. One thing that is expected is TikTok will dominate social media platforms. One of the biggest goals for businesses is going to be reaching new audiences on social media platforms. Augmented reality is also expected to become a modern trend as it will be the preferred way to try on products and interact with brands. Finally, businesses are expected to invest in more short and long form content.
Key Takeaways:
- The biggest goal for businesses is going to be reaching new audiences on social media platforms.
- Augmented reality is expected to become the consumers preference when it comes to trying on products.
- Influencer marketing is expected to mature while social advertising is expected to become much more sophisticated.
“HubSpot’s social team believes TikTok offers unique opportunities to engage directly with consumers, and major brands such as the NBA and Dunkin’ are leveraging the app to reach new audiences.”
Read more: https://blog.hubspot.com/marketing/social-media-predictions-2017
