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What Is PPC? Learn the Basics of Pay-Per-Click Marketing

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Getting a little bit of income every time someone clicks on an advertisement on your pages is a great way to monetize the traffic at your website. It is also one of the basic ways you can generate income by your pages, even as you are just developing your business and online presence. Optimizing your pages will ensure you maximize your revenue. There are quite a few steps you need to take in order to make this happen and there is a fair bit of research that you would need to undertake. However, the result should be something you can further improve on in time.

Key Takeaways:

  • Pay pey click is a form on internet marketing where an advertiser pays a fee every time their ad is clicked.
  • Google Ads is the most popular form of PPC advertising as it allows businesses to create Ads that show up on the Google search engine.
  • In order to have a successful PPC campaign focus on the relevance of your keywords and your landing page quality.

“Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.”

Read more: https://www.wordstream.com/ppc